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Google AdWords Now Shows Ad Version History in New UI

Google AdWords - Hero

Google has started showing ads version history in the new AdWords experience. If you edit an ad and save it, a new version of the ad is created, now with version history Google makes it easier to compare all those ad variations.

Because, “the feature lets you go back and see previous versions of your ad, as well as data on how those ads performed.”

The new version history is only available in the new AdWords user interface, to get it just hover next to an ad, click on the pencil icon that appears and select “See version history.”

You can download a CSV report of your ad’s version history. And, the data can then be exported to a spreadsheet.

Here in this screenshot you can see a version history page in new AdWords experience:

Google AdWords Version History Page

Here is how it works?

When an ad is edited such as change the final URL, you can see the old version of the ad by looking at its version history. Version history includes the dates each version was edited, how long that version was in place for, and what changed. “The information about how long the version was in place can include review periods, or periods where the ad wasn’t showing, for example, because it was paused,” explains Google.

Also, starting of next week, Google will begin deactivation all AdWords accounts that has not spent any money in the past 15 months.

Google notes, they aims to speed up the AdWords experience, and this process of deactivation will take place automatically. However, an email notification will be sent out to all individuals AdWords users when their account gets deactivated.

Still, advertisers who need access to these accounts, can reactivate them at any time in AdWords. But, some restrictions will be imposed, “if there is still no ad spend within 3 months of reactivation, the account will be deactivated once again,” said Google.

“Starting next week, we’re helping speed up your AdWords experience by automatically deactivating accounts that don’t have spend in the last 15 months,” Google stated in a tweet.

Follow these steps to reactivate your account when you’re ready:

  1. Sign into your AdWords account.
  2. In the upper right, click “Settings” and then click Account settings.
  3. On the “Preferences” tab, click ‘Reactivate this account’ to finish activating your account.
  4. If prompted, you might also need to update your billing information.

Today, Google has begun informing publishers to obtain user consent for data usage for ad targeting in EU to comply with Europe’s new General Data Protection Regulation (GDPR), which takes effect on May 25.

“To comply, we will be updating our EU consent policy when the GDPR takes effect and the revised policy will require that publishers take extra steps in obtaining consent from their users,” wrote Carlo D’Asaro Biondo, Google President of EMEA Partnerships.

Google also said, they will soon launch a new solution for publishers who want to show non-personalized ads. And, that it’s also exploring the proposed conset solutions for publishers with industry groups, including IAB Europe.

Below, you can see Google’s email that was sent out to some partners:

Dear Partner,

Over the past year we’ve shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. The GDPR affects European and non-European businesses using online advertising and measurement solutions when their sites and apps are accessed by users in the European Economic Area (EEA).

Today we are sharing more about our preparations for the GDPR, including our updated EU User Consent Policy, changes to our contract terms, and changes to our products, to help both you and Google meet the new requirements.

Updated EU User Consent Policy

Google’s EU User Consent Policy is being updated to reflect the new legal requirements of the GDPR. It sets out your responsibilities for making disclosures to, and obtaining consents from, end users of your sites and apps in the EEA. The policy is incorporated into the contracts for most Google ads and measurement products globally.

Contract changes

We have been rolling out updates to our contractual terms for many products since last August, reflecting Google’s status as either data processor or data controller under the new law (see full classification of our Ads products). The new GDPR terms will supplement your current contract with Google and will come into force on May 25, 2018.

In the cases of DoubleClick for Publishers (DFP), DoubleClick Ad Exchange (AdX), AdMob, and AdSense, Google and its customers operate as independent controllers of personal data that is handled in these services. These new terms provide clarity over our respective responsibilities when handling that data and give both you and Google protections around that controller status. We are committing through these terms to comply with our obligations under GDPR when we use any personal data in connection with these services, and the terms require you to make the same commitment.

  • Shortly, we will introduce controller-controller terms for DFP and AdX for customers who have online terms.
  • By May 25, 2018 we will also introduce new terms for AdSense and AdMob for customers who have online terms.

If you use Google Analytics (GA), Attribution, Optimize, Tag Manager or Data Studio, whether the free or paid versions, Google operates as a processor of personal data that is handled in the service. Data processing terms for these products are already available for your acceptance (Admin → Account Settings pages). If you are an EEA client of Google Analytics, data processing will be included in your terms shortly. GA customers based outside the EEA and all GA 360 customers may accept the terms from within GA.

Product changes

To comply, and support your compliance with GDPR, we are:

  • Launching a solution to support publishers that want to show only non-personalized ads.
  • Launching new controls for DFP/AdX programmatic transactions, AdSense for Content, AdSense for Games, and AdMob to allow you to control which third parties measure and serve ads for EEA users on your sites and apps. We’ll send you more information about these tools in the coming weeks.
  • Taking steps to limit the processing of personal information for children under the GDPR Age of Consent in individual member states.
  • Launching new controls for Google Analytics customers to manage the retention and deletion of their data.
  • Exploring consent solutions for publishers, including working with industry groups like IAB Europe.

Find out more

You can refer to privacy.google.com/businesses to learn more about Google’s data privacy policies and approach, as well as view our data processing terms and data controller terms.

If you have any questions about this update, please don’t hesitate to reach out to your account team or contact us through the Help Center. We will continue to share further information on our plans in the coming weeks.


  • The Google Team
  • Update 04/06: Exchange Bidding, a significant revenue driver for publishers is now available with new features to all customers using DoubleClick for Publishers globally.

    Google notes, the adoption of Exchange Bidding has grown in the past two years since it was first announced on April 13, 2016.

    “Publishers can now access real-time demand from more than 10 exchanges including new partners like Triplelift and Aerserv directly in DoubleClick,” Google wrote. “Not only publishers benefitting from Exchange Bidding, but the exchange partners are also seeing a positive impact on their business.”

    If you are new, “Exchange Bidding allows publishers use multiple exchanges to compete with each other and with DoubleClick Ad Exchange in a unified auction, so they can increase their revenue.”

    In addition, Exchange Bidding also boost CPM as it provides publishers with a holistic view of each ad partner’s performance and a streamlined billing and payment process.

    Also, some new reporting capabilities rolling out today, to offer publishers greater insights and transparency into each ad partner’s performance. For example, “Exchange Bidding customers can now generate reports across several new dimensions including demand channel, exchange partner, yield group or advertiser on a per-impression level. With these new insights, publishers can make smarter and faster decisions to ensure they’re getting the greatest value from every impression,” explained Google.

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