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Google AdWords: New Interface for the Client Reporting In My Client Center (MCC)

Google AdWords introduces new interface for Client Reporting tab. These changes only affect reporting for MCC users. If you use AdWords Reports Center in an individual AdWords account, refer this post to learn about reports moved to Campaigns tab.

Key features of the new interface:

  • No more templates: Each report today can be a basis for another report. Just click “Create Similar” next to report, and you’ll create a new report based on the one you selected.
  • Faster report generation: new infrastructure allows of creating complex reports more quickly and easily.
  • More reports: number of reports is increased from 15 to 100.
  • Increased security: For better control, in new interface, only email addresses that were invited to account can receive emailed reports. You can modify the access levels by clicking “Account Access” in My Account tab.

More Info: Help Center | Online Tour


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