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Google AdWords Discrimination Settlement, Changes Ad Rules in France

New York Times reports, Google has settled with French authorities, promising to overhaul its rules on blocking certain advertisers from buying “sponsored links.” Under the terms of the deal, Google must give advertisers three months notice if they plan to reject ads from appearing in AdWords. According to Times, “the specific conditions apply only in France, and concern only ads for tools aimed at helping drivers avoid speed traps.”

“This’s a monumental event, because FCA got Google to modify its contractual rules on a worldwide basis,” said Ron Soffer, a lawyer for Navx. “So if you’re in the shoe business in California and Google suddenly decides it doesn’t like shoes, this settlement will affect you.”

According to Google statement, “This agreement and the commitments we’ve made are very narrow. They deal only with ads for traffic devices in France. Nothing else. That said, we’re always looking for ways to improve our AdWords services for the benefit of users and advertisers.”


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