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Google AdSense Gives Machine Learning, Assistive Features to Publishers

Google AdSense recently celebrated its 15–years of journey with celebratory balloons flying through publishers dashboard.

On June 18th of 2003, AdSense was officially launched. See the press note of Google’s AdSense launch quoted below:

MOUNTAIN VIEW, Calif. – June 18, 2003 – Google, developer of the award-winning Google search engine, today announced a new self-service option for Google AdSense, a program that enables website publishers to serve ads precisely targeted to the specific content of their individual web pages. With Google AdSense, publishers serve text-based Google AdWords ads on their site and Google pays them for clicks on these ads – users benefit from more relevant ads and publishers can maximize the revenue potential of their websites.

Gearing up AdSense’ ecosystem for the next 15 year, Google has announced three key improvements as part of its efforts to make AdSense publishing platform to support diverse needs of everyone, including “publishers, advertisers, and consumers.”

Probably, the most exciting update is the Machine Learning (ML) technology now powering AdSense. This presumably will improve AutoAds.

Google Ads will offer publishers “smarter sizing, better ad placements, and new ad formats” all powered by machine learning technology that will help them earn more money on the Google’s advertising platform.

Alongside Google AdSense will also provide new capabilities, such as controls, reporting, and transparency tools. So, publishers can easily and better understand.

“We’ve been investing heavily in understanding the best ways to increase user interest in ads, including when and what type of ads to show, while ensuring they complement your content and respect the experience of visitors to your site,” wrote Google AdSense.

New Assistive Tools & Reporting

The second improvement promises to make content more profitable through a number of new assistive features.

The new tools will suggest publishers how their ads are performing relative to peers and other websites.

A publisher will also get insight into their performance and when they’re ready to take action. While the new improved navigation will help them get it all done faster.

AdSense Ads Quality Standards

Third, and the last announcement was a pledge to continue abiding by advertising industry standards on ads quality created by the Coalition for Better Ads.

These industry standards make sure to reward publishers with engaging content, while advertisers continue creating quality ads that are acceptable to consumers.

Lastly, Google stressed that publishers should make sure to have a correct email address in the AdSense account. And, also reminded them to keep their preferences up to date.

It’s because, when it delivers these new features may need up to date contact information in the account. If so, AdSense will send an email over the coming months.

Google AdSense also launched a “Lighthouse,” an open-source SEO auditing tools as a Lighthouse Chrome Extension, as well as in Google Chrome Developer tools.

Here are the steps to use Lighthouse Chrome Extension:

  1. Go to Chrome Extension page and install Lighthouse Chrome Extension
  2. Click on “Lighthouse” icon in the extension bar
  3. Select the Options menu, and click “SEO” then click “OK,” and generate a reportLighthouse Chrome Extension

Steps to use Chrome Developer tools on Google Chrome:

    1. Open Chrome Developer Tools
    2. Go to Audits
    3. Click Perform and audit
    4. Click “SEO” checkbox then click “Run Audit.”Lighthouse in Chrome Developer Tools

For those unaware, “Lighthouse helps publishers with improving quality of their websites, by providing tools and features to run audits for performance, compatibility, progressive web apps, SEO, and more.”

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