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Google Ads to Manage Advertisers’ Campaigns Unless Opted-out

Google Ads has started sending out emails to notify advertisers that it will begin a new kind of support that involves of implementing a major change around “campaign management,” unless they decide to opt-out.

Advertisers are being informed that their campaigns will now be managed by “Google Ads experts,” if advertisers don’t opt out.

“We’ll focus on your campaigns, so you can focus on your business,” the email from Google Ads reads.

Google Ads experts have already started identifying key changes, and after seven days of receiving the email, the advertisers will get added to the program automatically, unless they opt out.

These experts will apply key changes from “restructuring ad groups, modifying keywords to adjust bids, and updating ad text” in advertisers accounts.

Google notes that advertisers can opt out of the program at any time, even after the improvements to their accounts is going on.

The company also provided a link to opt-out in the email.

Here is a copy of the Google’s complimentary campaign support email:

Google Email of Complimentary Campaign Support

It’s important for users to be aware of this, as Google emphasizes changes will almost certainly be made to their campaigns.

Working from behind the scenes, the experts will also offer “setup and ongoing activation of advanced features,” says Google. And, will ensure the “right features are being activated at the right moment.”

“Advertisers budgets will not increase as a result of these expert changes,” Google stated.

Google emphasizes following benefits of this complimentary campaign support:

  • Google’s expert knowledge from its experience of optimizing more than 800,000 Google Ads accounts
  • Campaign experts will be working to improve advertisers account’s performance
  • Setup and ongoing activation of advanced features
  • An In-depth look at how the adjustments from Google experts are working.

Google carefully said that advertisers are still responsible for the results and advise them to “monitor their accounts regularly to better understand, review and make changes to campaign adjustments.”

Soon after the announcement on Twitter, Aaron Levy, director of PPC at Elite SEM tweeted a disclaimer stating, “Google doesn’t guarantee or promise any particular results from implementing these changes, including impacts on your campaign performance or spend.”

Here is an image of Google disclaimer:

google ads complimentary ad campaign support disclaimer


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