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Oct132018

Google Ads Tests New Look Native Ads in ‘Discover’ Section of Google App

Since May this year, Google Ads has been A/B testing to serve native ads in the now called. ‘Google Discover.’

With extended text ads to Discover, Google aims to give advertisers new advertising options on mobile, and eventually on the desktop, too.

Google Discover is the company’s latest rebrand of what was before “Google Now” and then became the “Google Feed.” Announced last month as part of the company’s 20th anniversary of Search, the new name reflects the product’s focus on letting users explore interests.

Discover displays relevant content including news, articles and videos cards on the home page of the Google app with prominent topic headers with controls to let customized whether to see “more” or “less” of a certain category.

At the recently concluded 20th anniversary event, Google announced the rebranding of Google Feed as Google Discover.

Google Discover had different names in the past, such as “Google Feed” and “Google Now.”

Spotted in the Discover section of the Google app, the text ad is now more prominently placed next to the headline.

The ad itself is improved with a new look and feel that fits in rather nicely with the redesigned organic news cards.

Similar to other cards in Discover, the Ad card also features standard cover image, headline, and summary.

There is also an “ad” badge before the header title, similar to the organic results from Google Search. It also shows advertiser name in the topic header. And, a three dots menu icon allows users to give Google feedback on the ad.

Here is a look at the new Google Discover ad shared on Reddit:

Google Discover (Google Feed) Ad

Back in May, Google confirming the test responded, “We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce now.”

That said, it’s likely Google Ads may end up rolling it out more widely anytime soon. However, the success of the Discover ads depends on whether people like to engage with the ad.

The current response on Reddit thread is not in favor.

 

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