Google Ads has rolled out two new features to offer advertisers with more insights into who is seeing their ads.
Available in the Ad Preview and Diagnosis tool, the new functionalities will also help marketers take immediate action to fix issues to get ads up and show.
Filter by Audience
The Ad Preview and Diagnosis tool now let advertisers filter ads based on the audience.
Already, the tool allows to preview ads by search term and let filter them by location, language, and device.
Now, with the additional search audiences support, the tools allow advertisers to select their desired audience list by clicking on the Audience widget.
Google Ads explains those using Targeting setting (previously known as Target and bid) in their campaigns can see ads that are being shown to their specified audience.
Those using Observation setting (previously known as Bid only) will be able to see how their ads may appear higher or lower on the page, based on bids for a specified audience.
Here is an overview image of the new filter by audience ability:
In addition to the ability to see which ads are showing for a particular audience, now, advertisers can also learn why ads aren’t being shown and act immediately.
Here is an image showing the reason of ads not being shown:
Unlike before, when advertisers would have to navigate through their account to make required changes for ads to show depending on the issue. Now, the tool itself let fix the issues starting with adjustments to campaign budgets.
The Ad Preview and Diagnosis tool also now indicates the reason. If the reason for an ad not been shown is budget-related, advertisers can simply click “Edit budget” option to make changes to budget directly from the tool.
An image overview of issues fixation in Ad Preview and Diagnosis tool for ads not been shown:
For those new, the Ad Preview and Diagnosis tool are designed to help see which ads are showing for a keyword. Just enter a search term and the tool will offer a preview of how Google search result page looks to users.
Google explains this tool is best when used to do an actual search on Google.com, as it won’t affect ad metrics. If ads aren’t showing, the tool also diagnoses the reason.