Google Ads has new additions to the chart types in the Report Editor, announced on Thursday, February 21.
Google says new chart types will offer additional ways in interpreting and obtaining information on the advertising data.
The two new chart types launched today include a new “stacked bar” chart and the second a “bubble” chart.
A stacked bar chart will show a breakdown of clicks in an ad group by device type. Advertisers can evaluate that mix of clicks over time.
The screenshot above shows an example, stacked bar chart in Google Ads Report Editor.
The bubble chart will help to see clicks, conversions, and cost by campaign in a single chart.
The size of the bubble represent a third metric.
With today’s addition, the report editor in Google Ads now has total six total chart types available to report:
- Line chart
- Bar chart
- Stacked bar chart
- Pie chart
- Scatter chart
- Bubble chart
About the Report Editor:
Report Editor provides multi-dimensional tables and charts to help interpret creative performance data in natural language.
For example, simply type a reporting question like “show me top campaigns by clicks” will direct the Report Editor to create a report based on that query.
Using the report editor, advertisers can directly create/save tables and charts within their Google Ads’ account dashboards without requiring to download the data.
Here are some benefits of Report Editor:
- Drag-and-drop to build multi-dimensional tables and charts.
- Multi-segment slice and dice to analysis the data.
- Visualize the data by creating custom charts.
- Advanced filtering and sorting on segmented metrics like mobile clicks or sort by multiple columns.