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Oct172018

Google Ads Report Editor Adds Two New Predefined Landing Page Reports

Google Ads has announced that it has added two new predefined reports to the Report Editor in the user interface.

With today’s launch, Google Ads advertisers will soon be able to manipulate and chart both the reports “Landing pages” and “Expanded landing pages” in the Report Editor.

The reports can also be added to their custom dashboards.

The reports are accessible under the Basic list of predefined reports which is available from the “Reports” label in the upper right corner of the Google Ads interface.

Landing page report: The landing pages report is an improvised version of the final URL report. It includes three new additional columns such as:

Mobile speed score
Mobile-friendly click rate
Valid AMP click rate

Here is a look at the new predefined landing page reports:

New predefined landing page reports in Google Ads Report Editor

Expanded landing page report: This report same as the landing pages report columns, in addition, also shows the URL a user lands after contextual substitutions have been made and custom parameters for URL tracking have been added.

Using these reports advertisers will be able to illustrate their landing page performance with multi-dimensional tables and charts.

For example, advertisers can create a pie chart for conversions segmented by expanded landing pages or landing pages, explains Google. You can see the example image below:

Advertisers can save, schedule and download any reports built-in Report Editor.

Google Ads Report Editor performance illustration using a pie chart

 

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