Google Ads has now made it easier for users to find predefined reports for the dataset they are viewing.
Until now, predefined reports was only accessible through the ‘Reporting’ icon located on the top navigation bar in Google Ads accounts, as shown in the example screenshot above.
With this change in place, by simply looking at the campaign or ad group data, advertisers can now find a new ‘Reporting’ icon above the statistics table.
Google notes, the change is based on the users’ feedback reporting of “drilling deeper into campaigns or ad groups before moving into predefined reports.”
Previously, the report by default would always start with account-level data. Advertisers had to then filter down deeper to access campaign or ad group data.
Now, “the transition to predefined reports from the campaign or ad group level reports showing the same scope of data is now easier.”
Advertisers can instantly load now a predefined report carrying over the same scope of data they are currently viewing.
Here is a screenshot of the new ‘Reporting’ icon above the statistics table in Google Ads:
To explain the process, Google gave an example said,
“if you had scoped down to a particular ad group or only search campaigns, and then opened a ‘Day’ report using this icon, the report will be filtered to only that ad group or search campaigns, respectively.”
However, a predefined report can still be opened for an entire account by using the existing ‘Reporting’ icon in the very top navigation bar on the right.
Predefined reports are ready-made reports that show data including time of day and location statistics.