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Nov282018

Google Ads Now Counts Location Extensions Call as Conversions, Forms Ad Alliance with Disney

Google Ads has now started counting calls that are generating from location extensions as conversions when account-level call reporting is enabled.

Google said this change is available to all advertisers of Google Ads as of this week.

By default, a call will be counted as a conversion for a length of 60 seconds.

However, advertisers have an option to change the default value to any length as required by their business goals.

Google recommends that measuring calls over a certain time is helpful as it indicates campaigns, ads, or keywords that drive high-quality interactions with customers.

Call and message reporting added to main extension tab in Google Ads

Additionally, Google Ads’ also is extending call and message reporting to more places.

As on today, the call and message reporting is begin added to the main extensions tab in Google Ads as shown in the image above.

This feature enables advertisers to view how individual extensions are driving results from phone calls and messages.

Advertisers can use this tab to review new metrics such as phone-through rate (PTR) and chat rate to optimize performance.

To learn more about driving calls with Google Ads, check out this best practices guide.

Smart Shopping campaigns which were released in AdWords API v201802 to whitelisted advertisers, today publically released.

Developers in both the AdWords API and Google Ads API can now make use of smart shopping campaigns.

“Smart Shopping campaigns combine automation and machine learning to maximize conversion value across networks based on budget.”

Developers interested in creating Smart Shopping campaigns, ad groups, and ads, can check out the end-to-end instructions by referring following docs: AdWords API guide and Google Ads API guide.

Google recommends having at least 20 conversions across existing Shopping campaigns over the last 45 days before creating a new Smart Shopping campaign.

Back in August this year, Google rebranded Google AdWords to Google Ads, has today announced that the AdWords scripts are now being renamed to Google Ads scripts.

As a result, Google AdWordsApp and MccApp within the scripts are also being renamed to reflect new branding.

That said, advertisers are now advised to use AdsApp instead of AdWordsApp. Similarly, they should now use AdsManagerApp instead of MccApp.

Google notes, existing scripts will not be affected by this rebranding, and they will continue to run.

Google also published updated documentation, samples, and solutions to reflect new naming.

Google and The Walt Disney Company have formed a new global strategic partnership, which allows Google properties to deliver ads across Disney properties.

This partnership will help advertisers to serve quality ads, which are relevant, seamless and measurable across screens.

Also, media companies will be inspired to reimagine their commercial break.

Disney will now bring their entire global digital video and display business onto Google Ad Manager.

That means Google Ad Manager will now be Disney’s core advertising technology platform for brands and properties, such as

  • Disney
  • ABC
  • ESPN
  • Marvel
  • Pixar
  • Star Wars

Google will deliver its advertising across multiple channels that will include live streaming and direct-to-consumer content offerings.

This partnership will enable Disney to serve Google video ads across the web, in mobile apps, through connected TVs, and during live events.

“Together, we plan to build an advanced video experience for Disney that will transcend devices, platforms, and living rooms to bring the magic of premium video content into people’s hearts, minds, and screens—everywhere,” Google said in the announcement.

Lastly, take a look into User-generated content policy video below that explains how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers.

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