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Sep272018

Google Ads Extends Parallel Tracking Deadline for Mobile Display & Video Campaigns

In an update on parallel tracking for Display and Video, Google Ads has announced that advertisers do not need to make the switch to parallel tracking until after the holiday season.

In other words, “parallel tracking for mobile Display & Video campaigns is now set for March 2019.”

Parallel tracking was first introduced in October of 2017. Earlier this year, Google announced it will be required for all mobile Search Network and Shopping advertisers, starting October 30, 2018.

Google citing early data says advertisers have seen page load time reduced by up to 5 seconds.

Parallel tracking sends customers directly from ad to the final URL while processing click measurement in the background during a page load.

Advertisers can switch to parallel tracking from the account settings page in the “Tracking” section.

The new extended deadline specifically applies to mobile display and video campaigns only.

“We will extend parallel tracking for mobile Display & Video campaigns in March 2019. This means that Display and Video advertisers do not need to make updates until after the holiday season,” Google Ads stated.

Search or Shopping campaign, advertiser still need to meet the Oct. 30 date. Google advises them to continue to work with their click measurement providers. So, that there will be no disruption to their click measurement program.

 

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