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Google Ads Expands Call-Only Ads With More Lines of Text

Google Ads advertisers are now allowed to say more in call-only ads with additional lines of text.

Google has announced Monday, it’s now upgrading “call-only” ads with a new option to let advertisers add up to two headlines along with more text in the description.

The update will enable advertisers to include two 30– characters headlines.

In addition to additional headline, description lines are also getting more characters an increase from 80 characters to 90 character description field.

The update will become available to all advertisers in the next few weeks.

Call-only ads main purpose is to get people to call a business and let users call a business directly from the mobile search results for a quick response about their need.

“People often prefer to talk to business before buying a product or service…,” wrote Google Ads team.

“To make sure your customers are fully aware of who they’re calling, take advantage of these added lines of ad text to describe your business in more detail.”

In order to provide more space for call-to-action and business details in the ad, the business name is being moved to the beginning of the ad description.

Here is an example screen shot of the new call-only ads with additional lines of text:

More Lines of Text in Call-only Google Ads

Google reminds advertisers about a key principle of its call-only advertising policies that aims to protect users from fraud or misleading, inappropriate, or harmful content.

Advertisers should be “clear and transparent about the business and what it offers.”

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