Google Ads has added three new features including video assets, ad strength scorecard and combinations report to responsive display ads on Thursday, February 21.
Responsive display ads are helpful as they can be easily adapted by a diverse mix of content types and screen sizes.
Here are the details of new updates launched today:
Video assets for responsive display ads can help advertisers improve performance of their 30–second video ads as it brings them new inventory.
With video assets, Google now allow advertisers to select up to “5 videos” from their YouTube channels while creating or editing a responsive display ad.
Responsive display ads with video assets retains all scaling ad creation, testing and optimization.
The selection of additional videos is optional.
A screenshot below shows how to select a video(s) from Google Ads interface:
New Ad Strength Scorecard
This new feature is designed to help in creating relevant and helpful responsive display ads.
With ad strength scorecard, advertisers can measure how well their responsive display ads are set up before they go live.
Once a responsive display ad is created, Google Ads will check if the ad has optimal number of unique headlines, images, and descriptions.
To further improve ad strength, Google suggests clicking through the “Next steps” highlighted in the scorecard.
Here is a screenshot of the ad strength scorecard displayed on the top of the ad preview in Google Ads:
New Combinations Report
This new report will help advertisers unlock new creative insights as it shows the performance of different creative asset combinations.
The information included in the report shows the top performing asset combinations generated in the responsive display ads.
The report is divided into separate sections for combinations, which are based on images, text, dynamic feeds, and videos.
Google notes advertisers can use insights from the report to test the top performers across different campaign types.
The new combinations report can be accessed in Google Ads by going to the “Ads Table,” a click on “View Ad Details,” then selecting the “Combinations” tab: