Google is going to begin placing restrictions on the advertising from third-party technical support services provides around the world.
“We’ve seen a rise in misleading ad experiences stemming from third-party technical support providers and have decided to begin restricting ads in this category globally,” wrote Google
Google notes, a rise in misleading ads or predatory behaviors in specific categories is behind the new ban. It says these additional actions are similar it has taken against ads for payday loans and bail bonds services.
“For many years, we’ve consulted and worked with law enforcement and government agencies to address abuse in this area,” the company said. “As the fraudulent activity takes place off our platform, it’s increasingly difficult to separate the bad actors from the legitimate providers. ”
Further, Google said, in the coming months it will create a verification program to weed out illegitimate providers of third-party tech support from its platform from reaching consumers. Similar to the advanced verification programs, it has developed to fight fraud in areas like local locksmith services and addiction treatment centers, says Google.
“Over the years, this commitment has made the web a better place for our users— and a worse place for those who seek to abuse advertising systems for their own gain.”
Google said as part of its commitment to protect people from misleading, inappropriate and harmful ads they have taken down more than 3.2 billion ads due to the violated advertising policies.” that’s “more than 100 bad ads per second.”
“[Google] will start implementing the restriction on these ads immediately, but they will take weeks to go fully into effect in all languages and parts of the world, people familiar with the new policy said. They added that the verification process for allowing individual vendors back onto the platform is still being worked out.”
As part of its top priorities to maintain a healthy advertising ecosystem, Google says it will make it a lot harder for the bad actors who are trying to game its advertising platform.
Adding, there will be more resources necessary to keep the online advertising ecosystem a safe place for everyone, says Google.