On Tuesday, September 18, Google announced that advertisers can start use the new account-level call reporting to fully measure call performance.
Google until now allowed to set up call reporting only for individual call extensions or call-only ads.
Now, to help advertisers who need to set up multiple extensions and ads per account, can start setting up call reporting at the account level.
So, they can have full coverage with call reporting set up across all their click-to-call ads to accurately measure their performance, says Google Ads.
“Starting this month, call reporting can be enabled at the account level,” Google said.
Google says, there will be only one toggle for an entire Google Ads account that will make sure “any call extensions or call-only ads with no reporting” is not enabled.
And, also it makes it easier to remember to activate call reporting for all accounts in Google Ads.
Advertisers at any time can add or remove call reporting at the account level.
Google says advertisers before enabling call reporting at the account level, should take a note that once it’s turned on “the ability to add reporting on a per-extension and per-ad basis will no longer be available.”
Using click-to-call ads businesses can connect with customers over the phone.
And, through the call reporting, Google Ads offer insights about the quality of calls, enabling advertisers to improve performance and work to drive even more calls.
Advertisers can measure conversions and certain details, such as “call duration, start/end time, and caller area code” about those calls using call reporting.
Call reporting at the account level will be rolling out in the “coming few weeks.”