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Google Adds Zones to Tag Manager 360

Google is bringing improvements to the core functionality of “Tag Manager” for all users, while also added features for more advanced needs of enterprise customers. If you are not aware, Google Tag Manager helps to implement and maintain tags for all marketing and measurement tools.

Tag Manager 360, which is an enterprise edition recently received a new functionality called “Approvals,” that allow enterprise customers to limit select users to requesting approval for tagging changes, so,they can use built-in commenting capability to work back and forth with them.

In the screenshot below you can see submit changes screen showing how users with Edit access can request approval:

Sbmit changes screen in Tag Manager 360

Now starting on Wednesday, another new feature that gives even more control over tagging is added, “Zones for Tag Manager 360”. Zones let businesses give users with access to publish certain types of tags on some parts of their site, like for example, “an enterprise can give marketing team and agencies Publish access to their own containers, but limit them to only your marketing pages.”

“When a page loads within the zone boundaries, any containers linked within the zone will load alongside your main container,” writes Google. This gives them the flexibility to manage their tagging independently and reduces work for admins and developers.

Here is an image of Zone configuration screen:

Zone congiguration screen in Tag Manager 360

Even more, you can turn on “Type Restrictions” and choose the types of tags, triggers, and variables that will work from containers within a zone.

Type Restrictions for a Zone in Tag Manager 360 highlighting how individual tag types can be allowed or restricted.

So, whether you’re making a few quick updates to who can publish which tags or building a comprehensive tagging plan for a network of global, regional, and local websites,

Starting today, all Tag Manager 360 customer will see new “Zones” section in the left sidebar of their containers.

Larn more about Zones in this Help Center article.

A screenshot of Type Restricitions for a Zone:

Type Restrictions for Zone in Tag Manager 360

Google also started a new Getting Started With Google Analytics 360, video series helping you learn how to:

  • Set up Roll-Up Reporting
  • Analyze customer journeys with Custom Funnels
  • Leverage Unsampled Reports and Custom Tables
  • Analyze big data with BigQuery Export
  • Evaluate marketing performance with DoubleClick reporting integrations
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