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Google Adds “Veteran-led” Attribute to Local Listings, ‘Jobs for veterans’ on Google Search

Google is committed to creating opportunities for everyone, recently it has added a new attribute to Google My Business local listings to help in identifying when a business is led by a ‘women’, and now it’s doing the same for veterans-led business.

Today, Google has added a second owner identifier attribute to identify when a business is run by a veteran.

“This is just one of a set of new resources and initiatives we announced today to support veterans through technology,” said Google’s Sean O’Keefe, a former Staff Sergeant in the US Army, while revealing that over 2.5 million businesses in the US are owned by veterans.

Here is an example GIF of Veteran-Led Identifier for Local Listings:

Veteran-Led Attribute on Google My Business Local Listing

As part of this new addition, if a business is owned, led, or founded by a veteran community can enable this “Veteran-Led” attribute through Google My Business. Once enabled, it will appear on the business listing on Google Search and Google Maps.

It will appear on Google listing alongside other details like “Has Wifi” or “Outdoor Seating.”

To add this new Veteran-Led attribute to a local listing, follow these steps:

  • Sign in to Google My Business
  • Open the location you’d like to manage
  • From the menu, click “Info”
  • Find the “Attributes” section and click the Pencil icon
  • Either search for the attribute you want to add or scroll through all the available options for your business
  • When you’re finished updating your attributes, click “Apply”

Besides, to this new set of the identifier, Google is also enabling service members to now search”‘jobs for veterans” on Google Search. This new ‘jobs for veterans’ search let veterans see “relevant civilian jobs that need similar skills to those used in their military roles. ”

To use this new search feature, veterans on Google Search need to enter ‘jobs for veterans’ and then enter their specific military job codes (MOS, AFSC, NEC, etc.), that will show them all relevant civilian jobs that need similar skills to those used in their military roles.

This new search capability can also be used by “employer” or “job board” on their own property through Cloud Talent Solution.

Service members can now enter their military job codes on any career site using Talent Solution, including FedEx Careers, Encompass Health Careers, Siemens Careers, CareerBuilder and Getting Hired.

You can how this new ‘jobs for veterans’ feature works on Google Search:

Google is employing its “Grow with Google” initiative to help veterans understand the full range of opportunities open to them across many different fields.

The company is giving a grant of $2.5 million to the USO (United Service Organizations) to provide training and career guidance in IT support and incorporate the Google IT Support Professional Certificate into their programming.

You can find out more about these initiatives announced today via Grow with Google, including a new ability to search for jobs with a MOS code, at g.co/grow/veterans.


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