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Google Adds New Stream of Automated Insights in Analytics Mobile App

For marketers, business owners, and product designers, it’s important to be connected to data at all times.

To this end, the Analytics team begin providing a new stream of “automated insights” via the Google Analytics mobile app.

Available through “Assistant tab,” Google notes users now “discover and see in 5 minutes what might have taken hours previously.” Even more, “it gets smarter as it begins to learn about your business and needs over time.”

Explaining the team notes, “our insight stream enables faster, more informed decision-making that can have a real impact on your business.” To find critical insights among thousands of metric and dimension combinations, “Google machine intelligence is used to make this analytics data universally accessible and useful. It does:

  • Combs through your data to give meaningful insights and recommendations.
  • Offers quick tips to improve Analytics data.
  • Gets smarter over time by reacting to feedback and how you use it.
  • Helps you share insights so your whole team can take action.”

These Automated Data Insights automate the moment information helping retailers to make smart decisions that directly impact performance. The information such as products experiencing higher sales growth, top performing advertising channels, devices used by customers.

Further, the team writes they will expand this automated insights into other languages as well as they’ll be adding it to the web version of Analytics.

Google Analytics mobile app, for now, is available to all English-speaking users on Android and iOS.

new stream of automated insights in the Google Analytics mobile app

automated insights in the Assistant tab in the official Google Analytics mobile app

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