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Jun162018

Google Adds New Knowledge Graph Cards for College Searches

Google has rolled out a new search feature which is specifically designed to help prospective college students searching for US college-related topics on the Google Search,

A new Knowledge Graph card will now appear directly in search results when researching college or financial aid options in the United States, making it easier to “explore educational options and find a college that meets your needs.”

“When you search for a 4-year U.S. college like UCLA or Spelman College, information about admissions, cost, student life and more,” stated Google.

Here is an example image of the new college search feature on Google:

Google College Search Knowledge Graph Card

As part of the feature, Google will display information for both parents and students about the the average cost after student aid is applied, including breakdowns by household income.

Additionally, results will also help understand the potential outcomes of attending that school by displaying information, including “graduation rates and typical annual income 10 years after enrollement.”

Google is also providing a more comprehensive view of the schools with information such as “undergraduate enrollment rates, stats about the student body, notable alumni, and similar colleges.”

The data set included in these Knowledge Graph cards for 4–years colleges is sourced by using public information from the U.S. Department of Education’s College Scorecard and Integrated Postsecondary Education Data System (IPEDS).

Google said, it has worked directly with education researchers and nonprofit organizations, high school counsellors, and admissions professionals to build this new experience. Adding, they will continue to improve access to information about educational opportunities.

The new college search experience is primarily designed for mobile with some features available on desktop as well.

Google College Search Knowledge Graph Demonstration

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