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Google Added Custom Variables to the Mobile Analytics SDK for Android

Google has announced the addition of custom variables to the Mobile Analytics SDK for Android. Using the same simple interface, you can now apply custom variables to your mobile usage data, making for dead-easy segmenting of that data when it comes time to analyze usage and optimize your mobile application.

Custom variables can be used to optimize an Android application the same way they help you optimize web applications: by providing actionable context.

Some starter ideas for how to segment your Android application users:

how to segment your Android application


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