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Google Ad Planner “demographic data expanded” and more

Google made available, Google Ad Planner accessible to anyone with a Google account, and also released a number of new features:

  • Define your audience by keywords and geography: now you can find video game enthusiasts based on their likeliness to search for keywords such as “video games” or “video game codes.” You can also drill-down to specific states or metros (region or cities in geographies outside the US).

  • Manage your site results: With three new site ranking methods, you can decide how you want your site results ranked and displayed. You can choose between sites most likely to attract your target audience, larger known sites to increase your campaign scale, or a balance between the two.
  • Analyze your media plan: With new interactive bubble chart, you can compare sites in your media plan by demographics, frequency, traffic, and unique visitors.
  • International demographic data: demographic audience data expaneded to include France, Germany, Italy, Spain, and the UK. We look forward to continuing to expand the number of countries Ad Planner covers.

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