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Google acquires Episodic video advertising and analytics platform

Google buys “Episodic,” a platform for hosting “live and on-demand” video. Since Episodic’s technology and team are being folded into YouTube, it’s possible that we could see new ways for video creators to profit from their YouTube videos. Episodic team will join Google and continue its work to bring great video experience to Web, mobile phones and IPTV devices with no interruption. Here’s what Episodic say: “From our earliest discussions with Google, it was clear that the teams shared this belief and together we obviously see huge potential in online video. Our product visions were also complimentary and together we will continue to produce innovative video technology for our customers and their viewers.”


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