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Google Acquires ‘Apture’ for Chrome

AptureApture, makers of the Apture Highlights browser plug-in for Internet Explorer, Chrome, Firefox, and Safari has now been acquired by Google. The company has annouced the acquisition on it official web site stating:

Since 2007, all of us here at Apture have worked hard to add new dimensions to the web. We’ve always believed that by transforming flat web pages into interactive multimedia experiences, we could enable readers to see, hear and truly experience the ideas on the page.

After enhancing more than a billion pages with our products, we think now is the best time to expand our efforts with another team just down the road that shares our vision of making the web better. 🙂 That’s right — we’ve been acquired by Google and will be joining the Chrome team to continue driving innovation and creating a better user experience on the web. The modern web is an amazing platform, so stay tuned for even more enhancements to your Chrome browsing experience.

ChromeAccording to the announcement, Apture founders Tristan Harris and Can Sar, along with their employees, will join the Google Chrome team.

Apture Highlights browser plug-in allowed users to highlight words or phrases and bring up search results including videos, news, and images in a small pop-up window. This prevents users from leaving the page, while allowing them to explore subjects in further detail.

Apture Highlight Plug-in

The plugin has already been removed from the Chrome store. All Apture plug-ins will shut down over the next month.

You can see a demonstration of browser plug-in in the video below:

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