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GfK ROPO Vodafone Study 2010 Mobile Media Efficency In Germany

This GFK Ropo Vodafone study takes a detailed look into the role of the internet in the decision process for mobile and broadband contracts, using the Media Efficiency Panel in Germany.

Key findings from this study:

  • online research process of consumers who sign the contract offline is very similar to consumers who convert online.
  • Search engines are among the leading websites within the decision process for telecommunication products.
  • Generic search terms dominate the research process for both mobile and broadband contracts.


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