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Getting Started With Your Non-Profit With YouTube’s Non-Profit Program

Are you a non-profit org, do you know getting started with YouTube Non-Profit Program only takes 3 simple steps: 1. Create an account with YouTube under your charity’s name. 2. Register for YouTube Non-Profit Program (US, UK, CA, AU only). 3. Get your videos online!

Here’re some tips on getting most out of your YouTube Non-Profit Channel:

  • Customize your channel wisely – The brand channel wide frame illustrates which images can be customized under your channel. The channel banner for example can link externally and is the first image to grab your visitor’s attention. Make sure your logo is clearly shown to present a trusted front for your non-profit.
  • Add Call-to-Action overlays are made freely available across all of your uploads. Calls-to-action provide powerful prompt that should be used to engage your video viewers into performing an action that’ll support your non-profit’s cause.
  • Upload content regularly – even low quality footage from field can be a powerful driver of engagement and trust with your audience.
  • Enabling auto-share by linking your YouTube channel to Facebook, Twitter and Google Reader accounts makes it easy to keep your subscribers up to date no matter which channel they follow.


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