At a Bluetooth SIG press event, Polaroid showed off its PoGo portable printer, which uses a Bluetooth link from a cell phone’s camera to make your handset into a modern SX-70 equivalent.
In a demo for BetaNews at the event, Andy Mitchelides, senior marketing associate, showed how a photo file can be sent to the printer wirelessly from a cell phone for printout on business card-sized pieces of paper less than a minute later — all without the hassle of either film or printer cartridges.
Mitchelides told BetaNews that, to avoid the need for ink cartridges, the PoGo uses ZINK (Zero Ink) technology from a company called ZINK Imaging.
Polaroid, long the king of film-based instant cameras, used a focus group to help choose the name PoGo for its first entry into the new realm of digital instant photography.
The Bluetooth 2.0-enabled PoGo will become available July 6 for $199, exclusively in Best Buy stores. The accompanying paper, also to be sold at Best Buy, will be priced at around $3.99 for ten 2- by- 3-inch-sheets.