Google takes an step toward helping users to know about the data you need quickly by just asking Google Analytics and getting your answer.
The feature powered by the natural language processing technology brings an ability to navigate Analytics interface by typing in queries into search bar or using the voice search.
Asking questions in Analytics Intelligence is developed as a way to help people who aren’t proficient in accessing data in Analaytics, as it will help them get their answers directly in the product ? so team members get what they need faster, and analysts can spend their valuable time on deeper research and discovery.
Analytics Intelligence also includes existing machine learning capabilities like automated insights, available now on both web and the mobile app, smart lists, smart goals, and session quality. These insights alerts users during spikes or drops in metrics like revenue or session duration, tipping you off to issues that you may need to investigate further.
In some instanaces, insights may even provide specific recommendations to improve key metrics—like “a chance to improve bounce rate by reducing a page’s load time,” explains Google. or “the potential to boost conversion rate by adding a new keyword to your AdWords campaign.”
Google has begun rolling out it to all English speaking Analytics users over the next few weeks. Once, it beomes available a new “Intelligence” button in the dashboard will appear, clicking the Intelligence button in web will open a side panel.
And, in the Google Analytics mobile app for Android and iOS, you can tap the Intelligence icon in the upper right-hand corner of the screen.
Check out this support article to learn more about the types of questions available today. And, also watch this short video to see how the feature works: