With majority of internet users today using digital advertising to fund their work, and at the same time people adopting to ad blocking tools have rised considerably, too.
The reason behind these ad blockers is the bad ad experiences, such as the ones that blare music unexpectedly, or force to wait 10 seconds before getting into the page. When people encounter these annoying ads they simply decide to block all of ads, which cuts off revenue for publishers behind the content, services or apps that actually are useful.
Helping publishers to recover their lost revenue from these aggressive ad blocking, Google in recent months targeted these “intrusive ads”, launched a new initiative called “Funding Choices” along with Chrome’s ad blocker tool.
Funding Choices still in beta aims to bring good ad experiences today helping millions of users who have adopted ad blocking now choosing to see ads or “whitelist” sites every month after seeing a Funding Choices message.
Google claims in the last month alone over 4.5 million visitors allowed ads after seeing Funding Choices message. Resulted in 90 million plus additional paying page views for those sites.
Seeing such a success rate, Google is now going with its Funding Choices programme into additional 31 countries over the coming weeks, so publishers all around the world can recover lost revenue.
Funding Choices give content creators three ways to control their content, including an ability to ask visitors to choose between allowing ads on a site, or purchasing an ad removal pass through Google Contributor. Another new ability currently in test phase allows publishers to use their own proprietary subscription services within Funding Choices.
Funding Choices in simple words it asks consumers to turn ad blockers off.
Here is how it works?
With Funding Choice publishers can have a conversation through a customized message with a visitor arrives at a site with ad blockers on. Publishers can express how ad blocking impacts their business and content by displaying any of the three message types to user:
A dismissible message that doesn’t restrict access to content. See the screenshot above.
A dismissible message that counts and limits number of page views that person is allowed per month, as determined by the site owner, before the content is blocked.
Here is an image of this limits to page views:
Or, lastly a message can be displayed that blocks access to content until a visitor choose to allow ads or to pay to access content by purchasing either publishers proprietary subscription service or a pass through Google Contributor to remove all ads on that site.
In the screem shot below you can see this Paywall: