During the 2008 International Consumer Show in Las Vegas, the Redmond company blurred the line between high-fashion and Vista computers. This is without a doubt an important lesson that Microsoft has learned from Apple. Style does matter to end users just as much as the hardware under the hood. And just as the Cupertino-based hardware company is pushing the limits of industrial design, Microsoft is looking to do the same with Windows machines.
The sole difference between the two companies is the fact that while Apple controls the entire development of its products from concept to finish and even sale, Microsoft has to put its evangelism wheels in motion and convert original equipment manufacturers to its new high-fashion strategy. Not an easy task, but OEMs are indeed coming around and sharing the Redmond company’s vision. CES 2008, proved just that. “Nigel Barker, top fashion photographer and a judge on the hit TV show, “America’s Next Top Model,” hip-hop trend setter and fashion innovator Tony Shellman and A-list fashion stylist and entrepreneur Misa Hylton discuss the latest fashion forward PCs,” Microsoft revealed, providing this video designed to explain the connection between fashion and PCs.
The new wave of PCs for Windows Vista are featured on the official website of the Windows client and divided into three categories: laptop, gaming and all-in-one. HP Pavilion, Sony CR, Dell Inspiron, Dell XPS and Sony VAIO are Microsoft’s selection of laptops. In terms of all-in-one machines, the company is recommending Gateway-ONE, Sony VAIO and Dell XPS One. And for hardcore gamers there’s Toshiba Satellite, HP Blackbird and Dell XPS. Since Microsoft accounts for over 80% of the Client division’s revenue from its OEM partners, it has all the interest in the world in advertising their products.
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