The 2011 North American International Auto Show in Detroit kicked off this week and as the world’s attention is on the Motor City, Google taken a closer look at what consumers are most interested in as it applies to cars and trucks. The post showed search trends and a decent number were pulled to show Google’s interest in the advertising dollar rich car industry.
Google reports that “Over the last 30 days in the U.S., Ford tops the list of search queries in the entire automotive brand category, followed by BMW, Audi and Nissan.”
Consumers and car shoppers in the United States are also searching for vehicles featured in movies, music and video games. Specifically, searches for [jeep black ops]–a vehicle featured in the video game “Call of Duty: Black Ops,” released in Nov’10–recently saw record highs. And with the release of “Green Hornet,” searches in the automotive category for both [green hornet] and [black beauty], the name of the car in the movie, are at record levels. Searches for [chrysler imperial] (the make of the Black Beauty) are also making a comeback. Finally, searches for [aston martin] and [aston martin music] are breakout terms, perhaps due to the hip-hop song ‘Aston Martin Music” by Rick Ross.
Google also reports that the “Chevrolet Volt” was named Car of the Year and the all-new Ford Explorer–which won 2011 Truck of the Year at the show.”
Also, according to latest research, “8% of luxury buyers used a mobile phone at the very beginning of their car buying research, 43% of luxury buyers used a mobile phone in the middle of their search and 28% of luxury buyers used a mobile phone at the very end of their car buying search,” says Google.
And finally, the data reveals that searches for [minivan] were up year over year–perhaps thanks to the creative folks over at Toyota and their “Swagger Wagon.”