Ford Motor’s and Microsoft announced a new solution to make electric vehicle ownership easier and more affordable for consumers. “Companies are implementing Microsoft Hohm energy management app for Ford’s electric vehicles. Ford’s the first automaker to use Hohm, starting with Focus Electric next year. Hohm will help owners determine when and how to most efficiently and affordably recharge battery electric vehicles (BEV) and plug-in hybrid electric vehicles (PHEV). It also should help utility companies manage added demands of electric vehicles on electrical grid. Ford and Microsoft agree that making energy management easy and affordable for consumers will be key to success of electric vehicles in marketplace as well as in creating a positive environmental impact. Introducing Hohm to Ford’s electric vehicles supports Ford’s aggressive global electrification plan, which’ll put five new electrified vehicles on road in North America and Europe by 2013. In North America, they include Transit Connect Electric later this year, Focus Electric in 2011, a plug-in hybrid electric vehicle and two next-generation hybrids in 2012,” says Microsoft.
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