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‘Flash Variable Detection and Validation’ Features Helps Making Creative Trafficking More Efficient in DFA

Google releasing two new features for creative trafficking in DoubleClick for Advertisers (DFA): Flash variable detection and validation.

“This update alleviates a major pain point for traffickers when uploading creatives in DFA. Previously traffickers needed to use a number of tools in order to detect and validate Flash variables in their creatives. Additionally, DFA didn’t detect any FlashVars that were written in ActionScript 3 so each one had to be added into the system manually. As a result, traffickers often found this process to be very time-consuming,” Google stated.

“Now, when uploading Flash In-Page creatives, DFA automatically detects FlashVars for files written in both ActionScript 2 and ActionScript 3. We also built Flash validation directly into the interface so traffickers can do all of their work in one place instead of enlisting mulitple tools to get the same work accomplished,” Google added.

The new “Override ad-level click-through” check box (pic below) also provides greater transparency into the URL for each exit.

>[Source: DoubleClick Advertisers blog]

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