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Firefoxes Live In Action, Mozilla’s New Firefox 4 Campaign

Mozilla launched a new marketing approach to promote upcoming Firefox 4. The company has been adopting red pandas at the Knoxville Zoo and putting live webcams up to let users all over watch the browser’s mascot at play.

Mozilla has set up six webcams featuring the animals. Three are cub cams: 360 cute, Frolic, and Snuggle, two belong to their parents Snooze and Gnaw, and the last to their aunt, Chillin. All of the red pandas live at the Knoxville Zoo via sponsorship from Mozilla.

Mozilla Firefoxes: Red Pandas

Mozilla has also created fun ways to get involved by giving the cubs new treats, such as a newly-earned jungle gym after a certain number of downloads, and launching a Cub Naming Contest that allows anyone to submit a name for the animals. If the cubs don’t seem to be prancing around at the moment, @cubcaretaker on Twitter wants to remind you that “the cubs are extra active & entertaining after they’ve been fed, usually around 9 a.m., 12 p.m. and 4 p.m. EST.”

More Info: Firefoxe Live

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