Google announces that using “Rich Snippets” can help people find the web pages you’ve created that may reference a specific place or location. “By using structured HTML formats like hCard to markup the business or organization described on your page, you make it easier for search engines like Google to properly classify your site, recognize and understand that its content is about a particular place, and make it discoverable to users on Place pages,” explains Google.
“You can get started by reviewing these tips for using Rich Snippets for Local Search. Whether you’re creating a website for your own business, an article on a newly opened restaurant, or a guide to the best places in town, your precise markup helps associate your site with the search results for that particular place. Though this markup doesn’t guarantee that your site will be shown in search results, we’re excited to expand support for making the web better organized around real world places,” added Google.