Ever wondered how to make sense of the long lists of keywords that appear in your Google Analytics reports, here’s the tip: “Look at the bottom of most tables in Analytics and you’ll see an “Advanced Filter” option, that let you filter the data in your table according to almost any set of conditions. Say you’re only interested in keywords that brought in visitors who spent at least 2 minutes on your site. When you enter the condition for Avg Time on Site, you need to use seconds. So, here, we’ve entered 120 seconds. Or, perhaps you only want keywords with a bounce rate of less than 30% -enter .3. You can even enter multiple conditions. In this case, we want to weed out all the low traffic keywords as well. Advanced Filters are a great way to focus on your most important keywords,” explained Google.
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