Feedburner blog announces, that they’ll be rolling out “Adsense for feeds”, starting next week to few selected publishers, before a full launch soon. Existing, FeedBurner Ad Network publishers will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory.
That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you’ll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google’s AdWords program.
For new publishers, to get into the Adsense for Feedburner, publishers must already have an adsense account. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab. You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate. You’re in control. You can still control the frequency and rules around when ads appear in your feeds, without having to mess with templates on your content management system.