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Feature Comparison: How Microsoft Advertising adCenter Differs from Yahoo! Search Marketing?

This article explains how Microsoft’s adCenter differs from YSM. One important component of paid search marketing is tracking conversions. This performance metric provides insight into the effectiveness of your paid search campaigns, and allows you to analyze and optimize for improved performance.

To help you prepare for the completion of the Yahoo! ad serving transition to adCenter, please take a moment to review some recent enhancements made to the conversion-tracking product in adCenter.