Google and The Wharton School have launched “Fast.Forward. Channel on YouTube,” which highlights insightful perspectives from industry experts and academics including Jerry Wind, Lauder Professor at The Wharton School; Nancy Hill, CEO of AAAA; and Eric Schmidt — on how marketers can stay ahead in the changing landscape. In addition to videos, the brand channel offers a “barometer” gauging consumer confidence levels and links to free tools designed to help marketers understand the online world a little better, as well as information on the Future of Advertising. A similar site was launched by UK marketing team in partnership with London Business School earlier this year.
Visit: Fast.Forward. Channel