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Dec152018

Facebook Watch Expands Ad Breaks in 40 Countries

Facebook has published facts and figures around Facebook Watch and what it has planned ahead for the feature.

The Facebook Watch was first launched in August 2017 with a global release of three months back is a platform dedicated to shows.

With the global launch, the platform also begins supporting videos from all Pages, as well as launched many of Facebook Originals.

And creators around the world, like Nas Daily, Jay Shetty, and Laura Clery, are thriving on the platform with their unique brands of humor, insight, and creativity.

The company notes that within three months of global release, “over 400 million users monthly, and 75 million visitors daily” spend at least one minute on Facebook Watch.

Adding, it said on an average these 75 million people also daily spend over 20 minutes on Watch.

Facebook Watch is now available on desktop and on Facebook Lite around the world.

Furthermore, Facebook says it always wanted to make Watch a platform where users can discover their favorite videos, creators and build communities to connect with.

“With Facebook Watch, we set out to demonstrate what it looks like to build deep bonds by watching online video, instead of just having a passive viewing experience.”

Based on its learning from Facebook Live, the company has been working on new video formats and features to make “Watch Party” available to all.

Because, Watch Parties gather 8x more comments than any regular videos in Groups, and over 12 million Watch Parties are in Groups alone.

There are Premieres also available to creators, publishers, and users to watch new videos together with their fans.

On the other hand, polling and gamification tools let video creators create fun, unique, and interactive contents.

Facebook notes, all these and more social experiences will be coming to Watch in the next few months.

Unification of video experience across Facebook including Watch, News Feed, Search, Page and more is in test mode.

This will introduce an immersive and unifying video viewing experience on mobile from those place under single.

Facebook also had opened Watch to all Pages along with rolling out “Ad Breaks” to help creators and publishers build community and earn money.

Now, today, the company has expanded ad sales on its Watch platform to 40 countries after initially limiting ads to five countries back in August.

“Ad Breaks are now available to eligible Pages in 40 countries around the world.”

Starting next year, Facebook says it will improve tools to help creators and publishers generate more revenue from their engaged, loyal audiences on its platform.

To this end, in 2019, ad breaks will be releasing in some more countries. Additionally, new ad breaks placements such as livestreams from gaming creators will become available to test.

Brand Collabs Manager will also be releasing in more countries to match brands and creators for sponsorship deals. Fan subscriptions test will also see an expansion.

Advertisers will also have options to tailor video ad campaigns and connect with the targeted audience through “In-Stream Reserve,” which let premium online video and TV buyers serve ads alongside highest-quality Watch content.

Facebook Originals that focus on content with the potential of extended life beyond the initial airing of the shows, will see a renewal of four shows in 2019.

The shows getting a second season on Originals include Huda Boss, Five Points, Sacred Lies, and Sorry For Your Loss.

Below you can see the embedded infographic of Facebook Watch and Facebook Originals achievements in 2018:

Facebook Watch and Facebook Originals 2018 Achievement Infographic

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