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Aug102017

Facebook Watch, A New Platform for Shows Launches

Watch New Shows Platform on Facebook

Watch, a new platform which is comprised of shows is introduced on Wednesday, is made up of live or recorded episodes that follows a consistent theme or storyline.

It will initially available to a limited group of publishers and creators for testing in the U.S. on mobile, desktop, and on TV apps. It goes public in the coming weeks to all people in the U.S.

Watch is a new type of personalized video to help people discover new shows, organized around what their friends and communities are watching. So when you watch a show, “you can see comments and connect with friends and other viewers while watching, or participate in a dedicated Facebook Group for the show,” says Facebbok.

In addition, “Show Pages” for seamless creating of Facebook show and publish new episodes, offering benefits, like the ability to reach a predictable and loyal audience, is introduce as well.

As the company puts, “Show Pages makes it easy for people to understand what a show is all about, watch episodes and other related videos, and connect with communities that have formed around a show.” Also, the new episodes of the shows will automatically appear in followers Watchlist in Watch.

Show Pages on Facebook
Show Pages

Further, the company says, “creators will also be able to monetize their shows through Ad Breaks.” The feature is currently in testing over past few months, and will slowly open up to more creators.

Additionally, creators can create sponsored shows as well, using the branded content tag.

Watch this video to see how the Watch works:

Facebook today also highlighted some additional steps its’ taken to remove even more of the misinformation and financially-motivated bad actors creating misleading experiences in its platform.

According to company, offenders use “cloaking” technique to circumvent its review processes to show viloating contents of their Community Standards and Advertising Policies. “these bad actors disguise the true destination of an ad or post, or the real content of the destination page, in order to bypass Facebook’s review processes,” writes facebook.

These cloaked pages are fill up with diet pills, pornography and muscle building scams, create negative and disruptive experiences for people.

To identify cloaking, facebook says, they are collaborating with other industry partners as well as utilizing artificial intelligence (AI) and have also expanded its human review processes.

Facebook Cloaking Infographic
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