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Facebook UK Political Ads to Carry “Paid for by” Disclaimer

Facebook in their efforts to bring more transparency to political advertising says they will no more allow political groups publishing “dark ads” on its social network platform and now need advertisers to follow rules announced today.

“As part of our ongoing efforts to prevent people from misusing Facebook during elections, we’re broadening our policies against voter suppression — an action that is designed to deter or prevent people from voting,” the company stated.

Adding, the company said, “We already prohibit offers to buy or sell votes as well as misrepresentations about the dates, locations, times and qualifications for casting a ballot. We have been removing this type of content since 2016.”

That said Facebook says starting today, all British political advertisers will now be required to prove their identity as well location to the company, and each ad will now be required to carry a disclaimer “Paid for by.”

As part of the changes, Facebook is also extending Ad Library along with the info and Ads section to include the UK. With these tools, all adverts will be automatically published in a public library for up to seven years.

Also, it will give users an ability to view all adverts being run by a Page across Facebook and Instagram even those ads which are not targeted to them. This will end the practice where adverts are visible only to those targeted by them.

In addition, it will also reveal a number of people who saw the ad, money spent, along with the age, location and gender of the recipients.

Here is an example image of the new political ad system in the UK:

Facebook Advocacy Ad UK Example Instagram UK Electoral Ad EXample

Users when come across a political ad without a label can report it by tapping on the three dots in the top right corner of the ad.

The reported ad will be taken down and will add to the Ad Library if it does not meet Facebook’s political advertising policy.

These advertisers will not allowed to run political ads until they go through the authorization process.

The user will then will report about the ad current status.

Facebook also has announced that it’s expanded its policies around the voter suppression says these updates aims to address new types of abuse online:

First up, the company is now making this policy to ban misrepresentations about voting, like vote by text message, and statements such as “If you voted in the primary, your vote in the general election won’t count,” explained Facebook.

Another new tool on Facebook will help users to report any incorrect information on voting. Facebook also has dedicated reporting channels for state election authorities.

Here is a look at the image that shows how to report “incorrect voting info” on Facebook:

Facebook Reporting Tool for Incorrect Voting Information

Lastly, the company notes that when a reported content require additional review will be sent to third-party fact-checkers for review.

For example, “if the company is unable to verify every claim about the conditions of polling places around the world like Elementary School Flooded, Polling Location Closed.”

All content that are rated false will have lower ranking in News Feed, and will carry “Related Articles” on the same subject written by the fact-checkers will show additional information.


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