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Facebook Top Ad Publisher, AT&T Top Display Advertiser, U.S. Online Display Advertising Market Delivers 22% Increase in Impressions, comScore

comScore, today released an overview of the U.S. online display advertising market for Q3’10, that nearly 1.3 trillion display ads were delivered to U.S. Internet users during the Q3, marking a 22% increase versus year ago.

Facebook.com led all online publishers in Q3’10 with 297 billion display ad impressions, representing 23.1% market share. Yahoo! ranked 2nd with 140 billion impressions/11.0%, followed by Microsoft with 64 billion/5.0% and Fox Interactive Media with 48 billion/3.8%.

AT&T ranked as the top online display advertiser in Q3 with 21.1 billion impressions, accounting 1.6% of display ads. Scottrade ranked 2nd with 14.9 billion impressions/1.2%, followed by Verizon with 14.6 billion impressions/1.1%.


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