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Facebook to Measure Reach Based on Actual Post Views

Businesses use the reach metric in Page Insights to see how many people their posts reach. Now in order to get businesses more clearly underst how their Pages are performing, Facebook is making two changes to Page Insights.

One of the upcoming updates affects how organic reach is calculated—-traditionally, reach is calculated based on how many times a post was loaded in the News Feed—that’s irrespective if a user actually scroll down to see the post or not.

Now, starting on February 12, the reach count will be based on how many times a post enters a person’s screen, says Facebook. With this update, measuring of organic reach of Pages will become more consistent with the way Facebook calculate reach for ads.

Image below shows updated organic reach count:

Facebook reach measurement to capture post views

This change will not affect News Feed distribution and other engagement metrics will also remain same, the company said. Though, reach metric will go down than before for some Pages because of the stricter reporting.

More over, Facebook will continue to provide the old reach metric alongside the new one over the next few months, so marketers who rely on the previous metric for reporting, can get used to the new reporting.

The old reach metric alongside new one can be accessed in the Page Insights overview section and in the Page Insights API and export.

Redesigned Page Insights for Mobile

Along side organic reach update, Facebook also is updating Page Insights user interface for mobile, so users can see the most important information at a glance. For example, “a Page owner can use new Page Insights to create a new post based off previous posts that have gained the most traction, or create new ad campaigns reaching people in their most engaged demographic.”

Here, an screen shot of the redesigned Page Insights for mobile:

Redesigning Page Insights for mobile

The redesigned Page Insights on mobile will show the most commonly used metrics at the top, which include:

  • General Page diagnostics, such as number of likes, reach and engagement
  • Results of actions recently taken, such as recent post performance
  • Preview of new Page engagement, such as demographic information on new followers

Facebook notes, the updated Page Insights is found more valuable than the previous version. Thus, it’s making the redesigned Page Insights globally available on iOS and Android.

In addition, Facebook also has updated the Rights Manager to now protect videos on Instagram along side tools that let owners report potential IP violations on Instagram.

Here is how you can protect your videos on Instagram:

  • If you are a Rights Manager user, you can access this functionality today by logging into your Facebook Page to enable coverage on Instagram — either through a prompt when you open Rights Manager, or by going to Rights Manager in your Page Settings and enabling it.
  • Once you’ve enabled Rights Manager for Instagram, the reference files you upload will protect that content on Instagram and Facebook.
  • Rights Manager users can choose to automatically “Block” or “Monitor” the matched video, or send the match to the “Manual Review” tab to be reviewed and acted on at a later time.
  • If you’ve already uploaded reference files and applied match rules for protecting video on Facebook, the same rules will automatically apply to Instagram, if the action is also available for Instagram, facebook explained.
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