Facebook has announced another round of actions against reducing the low-quality web page experiences on its social network platform.
The social network firm since May 2017 is targeting promotional posts that when clicked leads to ad farms with much posts copied from other sites and is filled with disruptive, shocking or malicious ads.
The update prevented such posts from appearing in the News Feed as well as help in reducing the financial incentives of spammers.
“Now, we are increasing enforcement on ads and taking into account organic posts in News Feed,” stated Facebook in the original announcement post.
Taking a step forward, Facebook today has announced of rolling out another round of update that will prevent scrapers from appearing in the News Feed.
With this change, users will see fewer posts in their News Feed that link to low-quality websites that for the most part copies and republish other sites contents without any contribution of their own.
“Starting today, we’re rolling out an update so people see fewer posts that link out to low-quality sites that predominantly copy and republish content from other sites without providing unique value,” Facebook wrote.
Furthermore, “It will show links less prominently in the News Feed if they have a combination of this new signal about content authenticity along with either clickbait headlines or landing pages overflowing with low-quality ads,” said Facebook to Techcrunch.
So how does Facebook discovers these scrap content….the company uses artificial intelligence (AI) to check if new web pages shared on its platform have similar characteristics that resemble to previously shared.
When it detects a post with the link to low-quality web pages, it goes down in News Feed and does not qualify to serve an ad.
This way people can see fewer misleading posts and more informative posts say Facebook.
Facebook said the impact of the update varies by publisher and Pages. Publishers with high-quality and informative content will see a small increase in the traffic, while those scrapping sites low-quality landing page experience will notice a decline in traffic.
This update is one of the many signals that Facebook uses to rank News Feed.