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Facebook Take Action Against Video Clickbaiting, Cloaking with New Tools

When in News Feed, people click on an image featuring a play button, its expected a video will start playing. But, spammers are often tricking people into clicking links using these fake play buttons to redirect them to low quality websites.

These deceptive spammers also trick people into clicking these links, similarly by using static images disguised as videos.

Today, Facebook to fight this clickbaiting, announces two new updates that will limit the spread of stories with either fake video play buttons embedded in imagery or videos of only a static image in News Feed.

Also, the company will start demoting stories featuring “fake video play buttons” and “static images disguised as videos” in News Feed, in the coming weeks.

Will this impact My Page?

The company notes, most Pages though won’t see any significant changes to distribution in News Feed. But, publishers rely on these intentionally deceptive practices “should expect the distribution of those clickbait stories to markedly decrease,” the company said.

Facebook take action on Video Clickbait in News Feed

Facebook also took some additional steps to combat cloaking, so people can see after clicking an ad or post with authentic information.

To indentify the spread of misinformation and the financially-motivated bad actors who create misleading experiences for people, Facebook now utilizing artificial intelligence (AI) along with expanded human review processes to identify, capture, and verify cloaking.

See the infographic attached below.

Improved News Feed UI
new look and feel News Feed

In order to make News Feed more conversational and easier to read and navigate, the company announced some improvements coming over next few weeks that bring updates to refresh the look and feel of News Feed, including:

  • Increased color contrast so that typography is more legible
  • Larger link previews so everything is easier to read
  • Updated icons and Like, Comment, and Share buttons that are larger and easier to tap
  • Circular profile pictures to show who’s posting or commenting

Also, improvements to News Feed navigation like, “helping people to see where a link will take them before clicking on it, see whose post they’re commenting on, reacting to, or reading while in the post, and return to News Feed once they finished reading via a more prominent back button” are launched.

Improved News Feed navigation
New News Feed navigation

Next up, with updated comments style, the company now helping people to see “those comments which are direct replies to another person.”

Improved News Feed comments
Improved News Feed comments

Making birthdays even more meaningful when you’re celebrating it on Facebook, two new birthday experiences are announced that include: those in U.S. can now create a fundraiser on their birthday directly on Facebook.

Now, two weeks before birthday, a Facebook message wiil appear in News Feed with option to create a fundraiser for any of 750,000 US nonprofits on Facebook. Once created, “all your friends will be invited to support the cause in honor of your special day,” writes facebook.

Second, people can now use shareable birthday videos, which now shown to people on the day of a close friend’s birthday.

See the screenshot below of birthday fundraiser mockup:

Facebook birthday fundraiser
Birthday fundraiser

Also, the company started rolling out Marketplace to 17 new countries, giving more people a single destination on Facebook to discover, buy and sell goods in their local communities.

Marketplace has already expanded to six countries (Australia, Canada, Chile, Mexico, New Zealand and the UK).

Throughout our initial rollout we have focused on making it easy for people to connect, browse and discover products. In May, more than 18 million new items posted for sale in Marketplace in the US, and that number continues to grow.

Interested in learning, go to Help Center for more tips on how to buy and sell in Marketplace.

What should happen to people’s online identity when they die? Facebook, when they learn about someone has passed away, by default it make the account a memorial site by adding “Remembering” above the name on profile page—with everything else remain intact.

But, those who don’t want to preserve their accounts the starndard way, people can also opt to tell Facebook to delete their account when they die.

Finally, for people, who want their friends or family to manage their profile as a memorial site after their death—can choose a “legacy contact.”

“A legacy contact is a family member or friend who can manage certain features on your account if you pass away, such as changing your profile picture, accepting friend requests or adding a pinned post to the top of your profile,” explains company. “They can also elect to delete your account. You can give your legacy contact permission to download an archive of the photos, posts and profile information you shared on Facebook, but they won’t be able to log in as you or see your private messages.”

Check out more about legacy contacts, and how to add one to your account in the Help Center.

Facebook Cloaking Infographic
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