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Facebook ‘Send’ Button Aims for More Private Content Sharing – Improved Groups Launched

Facebook on Monday introduced the ‘Send’ button. Simply put, it’s like the ‘Like’ button but giving the capability to privately share content to an individual friend or a Facebook group.

Facebook 'Send button'

“Send button is a social plugin that websites can use to let people send a link to a friend through Facebook Messages, post it to a Group, or email it to an individual. For e.g., if you see a Mother’s Day gift idea on 1-800-Flowers.com, you can now send a message or email to your family members to discuss. Or say you’re training for a marathon and you come across a great article about running shoes on The Huffington Post. Now you can share it with your entire running group in just one click,” explains Facebook.

“”Send button” drives traffic by letting users send a link and a short message to the people that would be most interested. They don’t need to leave the web page they’re on or fill out a long, annoying form. Compared to the alternatives, the Send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and Groups.”

“In the coming days, we’ll provide real-time metrics for the Send button in the Insights Dashboard. Once you claim your domain, you will be able to access the number of Send button impressions, messages, and referral clicks sent to your site,” adds Facebook.

Learn more about adding a combined Like and Send button or just the Send button.

Facebook also announced some new improvements, including integration with Questions, the ability to upload photo albums, and additional membership controls.

How people are using Groups: “People are using Groups to communicate with many of the important communities in their lives, like their families, best friends, and teammates.”

New improvements to Groups:

  • You’ve always been able to post updates to Groups, but now you can post questions and polls for only members to weigh in on.
  • Where before you could only upload individual photos, now you’ve the option to upload entire albums directly to your group, making it even easier to share your photos with the people who most want to see them.
  • For group owners, also added a control that lets you approve people before they’re added to the group.
  • For people who were using older version of Groups, a new tool makes it easy to upgrade to the new Groups format. Owners and members of old Groups will be receiving information about how to upgrade within the coming weeks.

[Source: Facebok Developer Blog, Facebook blog]

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