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Facebook Recommendations Bar Social Plug-in; Reports Quarter 2 2012 Financial Results

Facebook Recommendations Bar, a new social plug-in launches today, helps people “find articles based on what their friends like and share from your site.”

Recommendations are based on content that friends have explicitly liked and shared in your app or website. And, as a person reads an article, “a small pop-up surfaces at the bottom of the screen highlighting recommended articles and prompting them to like the page,” Facebook said.

Just as how the Like button works now, when a person likes an article using the Recommendations Bar, a story is published back to their timeline and friends’ news feed.

Facebook says, those sites involved in early tests, “are seeing 3x the click through on the stories it recommends than through the Recommendations Box.”

Facebook suggest to include Open Graph markup in the articles, so that they can properly display them on the site.

Facebook has made available Recommedations Bar in the form WordPress plug-in, and those who want maual installation can integrate it into their sites by just a few lines of HTML code.

Facebook Recommedations Bar Social Plug-inRecemmedations Bar in Facebook

In other Facebook news, the Menlo Park, Calif., based social networking company announced its financial results for the second quarter, which ended June 30, 2012.

“Our goal is to help every person stay connected and every product they use be a great social experience,” said Mark Zuckerberg, Facebook founder and CEO. “That’s why we’re so focused on investing in our priorities of mobile, platform and social ads to help people have these experiences with their friends.”

Facebook also revealed that it now has 955 million users worldwide who sign on at least once a month.

Facebook Q2 2012 Finanical Results: 955 Million Monthly Active Users

Second Quarter 2012 Operational Highlights:

  • “Monthly active users (MAUs) were 955 million as of June 30, 2012, an increase of 29% year-over-year.
  • Daily active users (DAUs) were 552 million on average for June 2012, an increase of 32% year-over-year.
  • Mobile MAUs were 543 million as of June 30, 2012, an increase of 67% year-over-year,” Facebook informs.

The charts above show that “186 million users come from the US and Canada, with another 246 million users based in Europe.” Asia adds 255 million users while the other 268 million come from the “rest of the world”. Facebook says that “552 million of its users worldwide sign onto the service on a daily basis.” It also claims to have 543 million people that use the service via mobile devices.

Shooting down the the rumors that Facebook was working on a smartphone with HTC, Zuckerberg put a halt to all these phoney rumors. During the financial call, Zuckerberg stated, “There are a lot of things you can build in other operating systems as well that aren’t really taking, that aren’t really like building out a whole phone, which wouldn’t make much sense for us to do,” reports ABCNews.com.

— “Indeed, HTC did try to launch an Android-based smartphone with a dedicated Facebook button in 2011. The phone, which was called the HTC Stratus in the US, was a sales failure for its wireless carrier AT&T and is no longer available from that company” —

Recent Business Highlights

  • Facebook launched several new mobile products, including:
    • a new Facebook Camera app for iPhone,
    • an improved version of the mobile messenger app for both iOS and Android, and
    • several updates to the Facebook Android app.
  • Launched global App Center where users can discover relevant apps for mobile and web.
  • Apple announced plans for a deep Facebook integration throughout the next version of Apple’s iOS and OSX.


  • Expanded the rollout of Sponsored Stories in News Feed and enabled advertisers to buy Sponsored Stories in mobile News Feed.
  • Facebook now has independent ROI data from more than 60 advertising campaigns using a variety of third-party methodologies like panels and marketing mix models. The results show that 70% of campaigns resulted in a return on ad spend of 3x or better, and 49% of campaigns showed a return on ad spend of 5x or better.


  • Announced proposed acquisition of Instagram, a popular photo-sharing app.
  • Entered into a definitive agreement with Yahoo! to settle all pending patent claims between the companies and deepen the companies’ current business partnership.
  • Began serving users from our new data center in Forest City, N.C.

Second Quarter 2012 Financial Highlights

Revenue — Revenue for the second quarter totaled $1.18 billion, an increase of 32%, compared with $895 million in the second quarter of 2011.

  • Revenue from advertising was $992 million, representing 84% of total revenue and a 28% increase from the same quarter last year.
  • Payments and other fees revenue for the second quarter was $192 million.

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