Facebook with a small number of groups has launched a pilot subscriptions feature giving group admins the option to earn money to continue support their communities.
Subscriptions are currently being piloted with a select number of groups, and may be rolled out more widely depending on user feedback.
Though, admins already do this by creating additional subscribers-only group alongside their existing group, and rely on additional tools to track and collect payments. Facebook says, that subscription groups are created as a way to support admins with built-in tools and to save them time to help them focus on offering members-only content.
According to the company, “Subscription groups align with the experience that we made available to support video creators earlier this year.”
Further, the company said, expect to see this experience to evolve as it learns more from the pilot experience from both goupp members and admins.
Members can now sign-up to start managing their subscription through the Facebook app for iOS and Android.
Also, Facebook is introducing new ways to allow creators and publishers create interactive videos. These tools will give a blank canvas to creators to add polls, quizzes, challenges, and gamification for both Live and on demand videos.
In gamification, people can interact with the video, answer question and get eliminated or advance through the game based on their answering correctly or incorrectly.
Facebook will let creators incorporate both polling and gamification into their shows and videos in coming weeks. And, will also launch a new interactive game show on Facebook Math.
Those interested in getting early access can register here.
Lastly, Facebook has now began placing autoplay video ads in Messenger app. Until now, Messenger only has supported static ad units since past 18 months. Autoplay video ads play without sound unless manually tapped on.
A Facebook spokesperson confirming stated, “As we shared with advertisers at the Cannes Lions International Festival of Creativity, we are now expanding the availability of video ads to Messenger. We will be rolling out video ads gradually and thoughtfully. People that use Messenger each month are our top priority and they will remain in control of their experience.”