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Facebook Pages Updates Enhances ‘Call-to-action’ Buttons

A variety of new features enabling users to use Facebook connections to discover new things as well as updates to Pages, and new ways for people to discover local events launches today.

First up, a new tool making it easier to get and organize all the recommendations in one place is introduced today—enabling users to turn on Recommendations on their posts in which they look for recommendations from friends on local places or services. Once the feature is on, friends can write their suggestions on those posts, which will be mapped out and saved in one place, writes facebook.

People can also ask new question or help with friends through Recommendations bookmark on Facebook.

With revamped Local Events bookmark, people can catch up latest events activity from friends and hosts. Additionally, users can browse event recommendations from the past connected popular events.

The new events dashboard will start rolling out in the coming weeks in the US.

Facebook notes, that the Pages are made to be a mobile solution for businesses, where people can discover, interact and communicate with business at any time, in any location and on any device.

There are two ways that you can implement these experiences on your Page with call-to-action buttons: “Integrate with existing service providers by simply pluging in the services and tools that you’re already using to manage business, such as delivery.com, HomeAdvisor or MyTime.”

To help get more out of Local Business Interactions, Facebook also adds new ways for people to act faster on things discovered:

Order food simply by clicking “Start Order” on any restaurant’s Facebook Page that uses Delivery.com or Slice.

Now request an appointment via business’ Facebook Page and view their entire slate of services and offerings with the new “Request Time” call-to-action button. In turn, you’ll get confirmation on Messenger. Available in the US to Pages that have added a Services section.

“Get Quote” button is now displayed on Facebook Pages at the top that lets you easily and quickly request a quote from the business. It’s currently in limited global availability for Pages at this time.

Globally available to all Pages, businesses can showcase products and let people make purchases from the Shop section.

Get Showtimes – Provide show schedules and sell tickets with Fandango.

Additionally, rolling out is a new feature that enable “tagging posts with products from the Shop section.”

Get tickets to movies and events from their Facebook Pages via Fandango. Additionally, it’s now possible for people to get events tickets “free or paid” — directly from the event page on Facebook.Facebook Get Recommendations in one place and mapped

Facebook movie and event tickets from Pages

Facebook has also rolled out enhancements to Pages, making it easier for people to discover businesses and take action wherever they are.

The Facebook Pages are now visited by more than one billion people every month.

Today, two new features in limited beta for developers that address “the shortcomings of mobile apps and websites, reducing or removing barriers including discovery, signup, re-engagement, and high-friction payments” are launched.

First up, Native components launches today, “load instantly on most devices and deliver a full-screen experience to help customers complete a form with just a few taps,” facebook writes. Developers can add “call-to-action” button on Pages that allow people to schedule, order, buy, and do more seamlessly.

Another ability added today is a new Page CTA buttons using webviews on Facebook Pages. With this ability, developer can bring their software service to businesses right into a Page, with full control of the look and feel.

Developers and organizations interested in building solutions with native components or webviews can sign up the limited beta.

To create these custom experiences, people can either edit existing call-to-action button on their Page, or create a new one. And, in the process, a guidence will get you through adding a third-party service.

These integrations are currently available to businesses in the US, however, Facebook notes that more third-party services will be added in the coming months.

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